Web Site Advantage - Summaries

SEO & Web Analysis Toolset (SWAT) - An SEO Application for Windows

Mon, 20 May 2013 00:00:00 GMT

In my work as an SEO & Online Marketer I have developed several Windows based tools to help me do deeper analysis of the data available.

I am in the process of providing public versions of these tools under one application I have called SWAT.

by Tony McCreath Continue Reading...

Windows BackLink Checker using GWT, MajesticSEO, Raven, OSE & Bing

Mon, 20 May 2013 00:00:00 GMT

In my work as an SEO & Online Marketer I have developed several Windows based tools to help me do deeper analysis of the data available.

I am in the process of providing public versions of these tools under one application I have called SWAT.

by Tony McCreath Continue Reading...

How to Track Checkout Progress in BigCommerce using Google Analytics

Thu, 09 May 2013 00:00:00 GMT

Google Analytics lets you track Goals and also define Funnels to track progress to those goals.

Analysing visitors progress through your checkout system can give you great insights into potential issues it has that cause people not to buy from you.

Learn how to track peoples progress in your BigCommerce Checkout System.

by Tony McCreath Continue Reading...

How to Track BigCommerce Orders in your AdWords Account

Thu, 09 May 2013 00:00:00 GMT

Knowing how much revenue is generated by the parts of your AdWords campaigns can help you optimise those campaigns towards the ads and keywords that make you money.

If you have a BigCommerce shopping website and also advertise via AdWords then this article will show you how to track the AdWords generated sales and analyse your AdWords success based on revenue and not just guess work.

by Tony McCreath Continue Reading...

How to get Products and Reviews Rich Snippets for BigCommerce Websites

Thu, 09 May 2013 00:00:00 GMT

Google sometimes shows product information and reviews in its search results. e.g. Prices and Star ratings.

It can be a great way to make your listing in the search results stand out.

Here's how to set it up in BigCommerce.

by Tony McCreath Continue Reading...

How to get Rich Snippet Breadcrumbs for BigCommerce Websites

Thu, 09 May 2013 00:00:00 GMT

Google sometimes shows extra links in its search results that indicate hierarchically related pages on a website. These are called breadcrumbs.

This article shows you how you can enhance your BigCommerce templates so that they tell Google about your breadcrumbs and thus increases your chance of getting those extra links in the search results.

by Tony McCreath Continue Reading...

How to correctly add Google Analytics to BigCommerce and Track Sales

Thu, 09 May 2013 00:00:00 GMT

BigCommerce has built in support for Google Analytics which includes tracking sales. However you need the right tracking code for it to work.

Here I provide the code required and some instructions on how to set it up.

by Tony McCreath Continue Reading...

BigCommerce SEO, SEM & Tracking Enhancements and Guides

Thu, 09 May 2013 00:00:00 GMT

Find out ways to take BigCommerce that step further.

BigCommerce is a great eCommerce CMS however it does not cross all the Ts and dot the Is when it comes to Search Engine Optimisation and Tracking.

I've decided to share some of the modifications I've made to improve its SEO standing.

by Tony McCreath Continue Reading...

Interactive Graph of the pages on Web Site Advantage

Sun, 31 Mar 2013 00:00:00 GMT

Graphs like this are a useful way to present linked data such as the pages on this website.

by Tony McCreath Continue Reading...

The Top 100 Adelaide Website Design Businesses

Tue, 13 Apr 2010 00:00:00 GMT

Find out which website companies are the best at promoting themselves in Adelaide.

I analysed all the popular searches related to website design & development in Adelaide. From this I determined the websites that were performing best in those search results.

by Tony McCreath Continue Reading...

The Top 100 Australian Website Design Businesses

Tue, 24 Aug 2010 00:00:00 GMT

Find out which website companies are the best at promoting themselves in Australia.

Over a thousand search phrases were analysed covering the most popular searches related to website businesses in Australia. From this I determined which websites and therefore businesses were performing the best for those searches.

Find out who came up top out of the 30,000 websites found.

by Tony McCreath Continue Reading...

SEO Adelaide - What does it mean? - Who can you trust?

Sun, 03 Mar 2013 00:00:00 GMT

You're looking for an SEO and you live in Adelaide. It makes sense to search for "SEO Adelaide". But whom here can you trust?

by Tony McCreath Continue Reading...

Australian Based Link Building Search Tool

Wed, 30 Jan 2013 00:00:00 GMT

Provides Search Results limited to websites that have value to Australian businesses when link building.by Tony McCreath Continue Reading...

Adelaide SEO + Inbound Marketing = Web Site Advantage ✔

Wed, 21 Apr 2010 00:00:00 GMT

Based in Adelaide, I provide advice and services to help small local businesses promote themselves on the web.

by Tony McCreath Continue Reading...

Google AdWords Campaign Management - PPC Online Advertising with Web Site Advantage

Sat, 30 Jan 2010 00:00:00 GMT

Google AdWords is an online advertising system based on the Pay Per Click (PPC) payment model. It is one of the major ways to do Search Engine Marketing (SEM).

This service includes the monitoring of your AdWords Campaigns in order to keep them on budget and to perform any minor alterations required to keep them performing well.

Priced From: $350/month (Australian Dollars)

by Tony McCreath Continue Reading...

Google AdWords Campaign Setup - PPC Online Advertising with Web Site Advantage

Sun, 21 Feb 2010 00:00:00 GMT

Google AdWords is an online advertising system where your adverts appear around the search results that Google provides to people.

I can set up AdWords advertising campaigns for you with adverts targeted at your particular businesses market.

Priced From: $500 (Australian Dollars)

by Tony McCreath Continue Reading...

The Title Tag has a hard 512 pixel limit in Google Search Results

Sat, 05 Jan 2013 00:00:00 GMT

I analysed 786,031 search result titles to find out how much of a page title can get displayed. Is it based on characters, pixels or something else?

by Tony McCreath Continue Reading...

See 9 Respected SEOs brainstorm 27 creative link building ideas

Fri, 30 Nov 2012 00:00:00 GMT

In a hangout organised by DejanSEO, 9 respected SEOs (and me) analysed an eCommerce website to brainstorm ideas on how to build effective links to it.

Find out the great ideas they came up with.

by Tony McCreath Continue Reading...

Quickly check HTTP Header Responses, Redirects and Status Codes

Mon, 17 May 2010 00:00:00 GMT

Ensuring your website responds to requests correctly can be very important. Especially with SEO and the way you redirect requests to a new page.

This tool checks the responses you are sending so you can make sure your doing the right thing.

by Tony McCreath Continue Reading...

The Google Penguin Penalty and my road to Recovery (Hopefully)

Tue, 20 Nov 2012 00:00:00 GMT

On Tuesday April 24, 2012 this website suffered a major drop in Google sourced traffic. The new algorithm they introduced was quickly given the name Penguin and started a mass of speculation amongst SEOs.

Here I chronicle the actions I have made to try and get myself out of the Penguin Prison.

by Tony McCreath Continue Reading...

Google Toolbar PageRank Checker (PR)

Tue, 20 Jul 2010 00:00:00 GMT

A simple online tool to quickly check what your website pages Toolbar PageRank is.

by Tony McCreath Continue Reading...

Firefox to KeePass Password Importer/Exporter (aka ClockWork)

Sat, 21 May 2011 00:00:00 GMT

It's a free way to import passwords exported from a Firefox Browser into the KeePass Password Application. It should also work with Thunderbird, Flock and Songbird!

by Tony McCreath Continue Reading...

Search and Replace a percentage of words in a file using Regex

Fri, 24 Aug 2012 00:00:00 GMT

A simple tool to let you replace a random percentage of Regex matches (e.g. words) will alternate text.

by Tony McCreath Continue Reading...

How to find social network profiles for people via this Search Tool

Wed, 30 May 2012 00:00:00 GMT

Find Influential Authors, Tweeters & Facebook Pages. This search tool finds social profiles related to the search terms you provide. Check it out.

by Tony McCreath Continue Reading...

Online Marketing Presentation

Sun, 29 Apr 2012 00:00:00 GMT

Slides and extra notes from a conference presentation I will make to around 30 Australian SMBs in relation to Online Marketing.

This page is here to provide further information to the people who attended.

by Tony McCreath Continue Reading...

iBox Adelaide - Adelaide SEO & Web Promotion Services - Adelaide Web Businesses

Tue, 03 Apr 2012 00:00:00 GMT

iBox Adelaide is an independent firm based in Adelaide, which provides specialized Business solutions (particularly global networking and business development) and Digital services.

by Tony McCreath Continue Reading...

Patrick Mann - Adelaide Website Design & Development - Adelaide Web Businesses

Wed, 28 Mar 2012 00:00:00 GMT

A man with a passion for designing interfaces that just work. Visually stunning website designs that are functional and simplistic.

by Tony McCreath Continue Reading...

Kwasi Studios - Adelaide SEO & Website Design Services - Adelaide Web Businesses

Sat, 03 Mar 2012 00:00:00 GMT

We get your website found by increasing search engine visibility & rankings to help you reach your business goals.

by Tony McCreath Continue Reading...

How to make a Google map and add it to your website using My Places Maps

Tue, 28 Feb 2012 00:00:00 GMT

Google Maps are a great way to show your potential customers where you are located. Learn how to create an effective map and embed it into your website.by Tony McCreath Continue Reading...

How to find backlinks - Comparing the popular backlink checkers

Tue, 28 Feb 2012 00:00:00 GMT

When Yahoo announced it was going to discontinue their Yahoo Site Explorer at the end of 2011 there was a big panic in the SEO world. Where would all these SEOs get their data for those monthly reports!

I looked into the most popular backlink explorer tools to see which find the most backlinks and have the most valid index. Public, Private & Paid.

by Tony McCreath Continue Reading...

How to add users to your websites Google Analytics account

Sun, 28 Mar 2010 00:00:00 GMT

Friends, developers, SEO companies or SEO consultants may want to see how well your website is performing. This is how you give them access to your Google Analytics account.

by Tony McCreath Continue Reading...

How to create a Great Email Signature for your Business

Tue, 14 Feb 2012 00:00:00 GMT

Make it easy for people to contact you and find your services by creating a great email signature. Here are some tips and ideas.

by Tony McCreath Continue Reading...

How to Choose the Best Domain Name and Hosting for your Business Website

Fri, 06 Aug 2010 00:00:00 GMT

Your domain name is one of the first decisions you make when creating a website. And a hard one to change if you get it wrong! Here are some tips to help you make the right choice.

by Tony McCreath Continue Reading...

A Google Search Result Parser (SERP) supporting Universal Search

Sun, 08 Jan 2012 00:00:00 GMT

Google's search results have become a lot more complex. It's no longer a case of tracking how well your doing based on your organic position from 1 to 10. Now the results also contain ads, news, brand, stores, places, maps, product, videos and images. Each of these components steal space from the organic results and give websites alternate ways to become listed.

This tool helps you analyse these complex search results.

by Tony McCreath Continue Reading...

See how your website looks in Google Search Results • SERP Preview Tool

Sat, 17 Jul 2010 00:00:00 GMT

Your pages title and meta description are often used by Google when they display search results (SERP).

Check out how your website pages may look in Google with this FREE online preview tool.

by Tony McCreath Continue Reading...

How to add multiple Google Analytics accounts to your tracking code

Wed, 21 Dec 2011 00:00:00 GMT

At times you need to add some Google Analytics tracking code, but the website already has some from a previous developer or webmaster.

Here I show you how to write clean code that will enable tracking of multiple Google Analytics Accounts at the same time.

by Tony McCreath Continue Reading...

How to Correctly Redirect Visitors | 301 Permanent Redirects

Wed, 14 Jul 2010 00:00:00 GMT

There are several cases where a web page or even whole website is moved to a new location. Find out how to tell visitors and search engines of that move via 301 Permanent Redirects.

Covers multiple Servers and Languages.

by Tony McCreath Continue Reading...

Testimonials for SEO & Website Promotion Services from Web Site Advantage

Thu, 18 Nov 2010 00:00:00 GMT

Find out what my satisfied clients think of the services I offer, and how I work.

Why don't you promote your business by encouraging your clients to write testimonials about your services!

by Tony McCreath Continue Reading...

Adelaide Web Services to help build your Business Website - Adelaide Web Businesses

Thu, 25 Mar 2010 00:00:00 GMT

A directory of website related businesses around Adelaide, Australia. Graphic Designers, Website Developers, Copywriters...

by Tony McCreath Continue Reading...

Location Map Maker - A simple way to add a map to your website

Tue, 19 Jan 2010 00:00:00 GMT

A tool to help you add a map to your website indicating where your business is located.by Tony McCreath Continue Reading...

Who's Hijacking your Google Analytics Code? Why not find out!

Tue, 08 Nov 2011 00:00:00 GMT

Anyone can place your analytics code on their website and trigger traffic counts in your account!

You'd be surprised what I found out while investigating this.

by Tony McCreath Continue Reading...

How My Maps are influencing Google Places Snippets and Rankings

Mon, 07 Nov 2011 00:00:00 GMT

I believe I have found good evidence that referring to Places Pages within Google My Maps has an influence over how a places entry gets displayed in search results, and also the keywords it ranks for.

Like many things I discovered this by accident!

by Tony McCreath Continue Reading...

An SEO Blog of Sorts from Tiggerito

Sun, 06 Nov 2011 00:00:00 GMT

It's a Blog. That means it contains things that were of interest at sometime, but are probably boring now. Or maybe not, you decide!

by Tony McCreath Continue Reading...

How to embed Google's Custom Search box into your website

Mon, 15 Nov 2010 00:00:00 GMT

A website is far easier to use if it has a search option. Google's Embedded Custom Search can make this easy to add.

by Tony McCreath Continue Reading...

.HtAccess 301 Redirect Generator (Free+Online+Bulk)

Wed, 30 Mar 2011 00:00:00 GMT

Manually creating RewriteRules for a .htaccess file can be time consuming and error prone. This tool generates the rules for you.

by Tony McCreath Continue Reading...

Copybreak - Adelaide Copywriter - Adelaide Web Businesses - South Australia

Wed, 26 Oct 2011 00:00:00 GMT

Make sure what you say is engaging your audience and compelling them to do business with you, by hiring a professional copywriter

by Tony McCreath Continue Reading...

Adelaide Copywriters - Adelaide Web Businesses

Fri, 26 Mar 2010 00:00:00 GMT

Are you struggling to write the content for your website? Hire a professional to do it for you and ensure your content is compelling, engages and sells your business.

by Tony McCreath Continue Reading...

Using Google Places to locally promote your business website

Wed, 21 Apr 2010 00:00:00 GMT

Google Places (formally Google Local Business Canter) provides you a free and fast way to perform well in local searches with Google. Find out how.

by Tony McCreath Continue Reading...

Blackmore Websites - Adelaide Web Design, Development & SEO Services - Adelaide Web Businesses

Tue, 06 Sep 2011 00:00:00 GMT

An Adelaide web design business that provides Web Design and SEO Services to deliver quality, high impact, modern website solutions at a affordable prices both for individuals and companies.

by Tony McCreath Continue Reading...

Proof Creative - Adelaide Web Design & Developement Business - Adelaide Web Businesses

Thu, 16 Jun 2011 00:00:00 GMT

Proof Creative is an Adelaide studio that specialises in graphic and web design, web development and systems, marketing, and advertising. We approach design with enthusiastic creativity and keep our clients involved at all steps to ensure they get the product they need.

by Tony McCreath Continue Reading...