When Google shows your website pages in its Search Engine Result Pages (SERPs) it normally displays content from the page itself. The heading is often taken from your pages title and the snippet is sometimes taken from your pages meta description.
What if your page title or meta description is missing, poor or doesn't relate well to the search query? In these cases Google will find another source for the text it displays. This maybe from page headings, visible content or even text in links pointing to the page.
Google will only display so much information. Up to 512 pixels for the heading (see Title Length Research) and 2 lines for the snippet. This preview tool helps you see what your website may look like in the Google Results, so you can fine tune it to be the most attractive one in the results.
If you want to test how an an existing page may look, enter its URL then click the Acquire Text button.
You can then edit the title and description to experiment on how your values may make you look in the Google's Search Results. Once you have a stunning result you can copy your new values back into your website page for Google to use.
Google highlights words in the search results that match the words that were searched on. You can emulate this by adding words to the Search Word list. They should be space separated.